Active Iron is the first commercially available denatured whey protein (WP) Iron formulation. Clinical evaluation of this formulation shows significantly higher absorption of iron than the gold standard, ferrous sulfate. Active Iron targets the natural site of iron absorption in the intestine, increasing the amount of iron absorbed and making more iron available to your body. Active Iron’s advanced protein formulation is non-irritating to the stomach and does not cause inflammation preventing unwanted side effects such as stomach pain, cramp, sickness, constipation, and flatulence. Active Iron is better absorbed and better tolerated than other iron products. Active Iron works in tune with your body, targeting the natural site of absorption and delivering just the right amount of iron when you need it, without any of the nasty side effects. Kind and strong, Active Iron is gentle enough to take on an empty stomach and gives you strong absorption when you need it. This advanced formulation means Active iron; delivers clinically proven better absorption of iron sulfate. Active Iron's protein microbead formulation, targets release at DMT-1, the body's "normal iron gateway", reducing iron breakdown in the stomach while optimizing iron absorption. This also means when your body needs more, it will absorb more Active Iron.