This ADDICTED Pack Up Brief is one of our all-time bestsellers! And the reason for that is the amazing 'Pack Up' feature in the pouch. ADDICTED's 'Pack Up' pouch technology is a removable and flexible pad which is inserted into a pocket within the pouch. This has a number of benefits. Padding helps to reshape the pouch appearance, creating a rounder and fuller appearance, and therefore provides front enhancement. But it also has a push up lifting effect. This slight lifting can help move the groin away from the body, reducing heat and sweating. Padded pouches can be more comfortable forms of frontal enhancement compared to say push-up lifting technology as not straps are required. The ADDICTED Pack Up Brief is available in a range of colourways. It has a sporty design with a single colour body. This is finished with sporty side stripes and contrasting leg trims. Furthermore, it has a signature waistband with ADDICTED branding to the front and back. The waistband is low rise, therefore a modern and comfortable fit. Finally, the ADDICTED Pack Up Brief is made with a cotton and elastane blend. The cotton provides soft everyday comfort.