Hello Kitty in collaboration with adidas created the adidas Superstar Hello Kitty W dressed mainly in a white color scheme. The polka dot print on the heel tab, the beads threaded through the two interlocking laces in white and red color, and the understated Hello Kitty head stamp on the back all stand out against the white background of the shoe. The head stamp is embedded with a red bow, which highlights the side panels adding more accents to a neutral-dominated color scheme. The brandings of this shoe in women sizing include the Hello Kitty text on its padded tongue and the signature adidas logo in pink on the heel tab. Rounding off the sneaker are the stitch lines draping throughout its upper and the rubber midsole and outsole offering cushioning and traction, and a gold Superstar text on the medial side panels. The adidas Superstar Hello Kitty W was released on 6th September 2022 and retailed at $100.