adidas and Beyonce teamed up to release the adidas Ultra Boost Beyonce Ivy Park, which features a maroon Primeknit and a tonal midfoot sneaker shoe. The adidas Ultra Boost highlights a tonal engraved Ivy Park labeling on the heel and a tone-quality shoelace with a decorated black toggle. They come in a maroon color and an orange shade rubber outsole and are made from nylon, polyester, and rubber materials. The adidas Ultra Boost Beyonce Ivy Park sneakers retailed at $200. The athletic sneaker shoes were made available to the general public on the January 18, 2020.