The new and innovative, semi-permanent hair color will infuse each strand with a vibrant burst of luxurious color with no ammonia, no peroxide and no alcohol. What it does: adore is a semi-permanent hair color that deposits natural looking color while giving your hair a healthy resilient shine, leaving your hair in better condition than before coloring. What else you need to know: adore's exclusive formula offers a perfect blend of natural ingredients providing rich color, enhancing shine and leaving hair soft and silky.