It loses volume, manageability, color, moisture and shine. Anti-Aging Permanent Liqui-Creme Haircolor is the first permanent liqui-creme color developed to fight all five signs of aging hair. is the first color with melanin, keratin peptide, silk protein and a patented conditioning technology to replenish clients' hair with the essential components that are lost with aging. The unique formula penetrates deeply and absorbs quickly to cover gray 100% and deliver beautiful, rich color that lasts for up to 8 weeks. permanent liqui-crème is infused with scalp and hair moisturizing vitamin E. A healthy scalp is a foundation for healthy hair. Hair will feel instantly fuller and silkier, and radiate with shine.