It loses volume, manageability, color, moisture and shine. AGEbeautiful Anti-Aging Permanent Liqui-Creme Haircolor is the first permanent liqui-creme color developed to fight all five signs of aging hair. AGEbeautiful is the first color with melanin, keratin peptide, silk protein and a patented conditioning technology to replenish clients' hair with the essential components that are lost with aging. The unique formula penetrates deeply and absorbs quickly to cover gray 100% and deliver beautiful, rich color that lasts for up to 8 weeks. AGEbeautiful permanent liqui-crème is infused with scalp and hair moisturizing vitamin E. A healthy scalp is a foundation for healthy hair. AGEbeautiful permanent hair color is formulated with antioxidant vitamin E, which helps hair stay hydrated and moisturized. Hair will feel instantly fuller and silkier, and radiate with shine.