In 2023, Jordan Brand aims to engage with the younger generation of basketball fans and sneaker enthusiasts by putting the Air Jordan 4 at the forefront once again. The Air Jordan 4 Retro is set to establish another year of dominance, with the ‘Red Cement' colorway iteration contributing to its success. Inspired by the '89 original White Cements 4s, the ‘Red Cement' colorway features a speckle pattern on the eyelet wing flaps and midsole, while daringly swapping the signature grey hue for a bold red. Although the rest of the shoe maintains the classic white/grey/black color scheme, it remains just a degree off an OG styling, ensuring its appeal to sneaker lifestyle enthusiasts. The Air Jordan 4 Retro GS 'Red Cement' for big kids blends the classic color blocking with a recognizable palette inspired by Chicago. Breathable netting appears on the quarter panel of the white leather upper and is contrasted by black molded eyelets. The sneaker is equipped with a two-tone polyurethane midsole, housing visible Air-sole cushioning and reinforced by a rubber outsole with herringbone traction pattern. The distinctive support wings of the shoe are adorned with crimson accents and speckled black detailing, matching the Jumpman logo on the heel tag. Another Jumpman logo is present on the Flight tongue tag.