Air Jordan 4 Nike Air Jordan 4 was first released in 1989, most people disliked the Air Jordan 4. They said that it was very ugly because of the mesh. The main purpose is to reduce the weight of the shoe, to improve the wearing comfort. One of the main features of Air Jordan 4 was the capability to lace your IVs in 18 different patterns. This gave your IVs your own style. The overall personality of the Air Jordan 4 was saying get back to work? Michael was a father and husband for the first time in his life, and since the Air Jordan III was such a luxurious model, MJ and Tinker wanted to bring back to the original draw board. The Air Jordan 4 quickly rose to stardom being featured in multiple commercials and seen in Spike Lee film Do the Right Thing.? Bred, Fire Red, Oreo, Thunder are the popular color-way of Air Jordan 4.