What is it? This shampoo from the NEW Alfaparf Blonde line enhances silver and blonde hair, both natural and bleached. It's a sulfate-free shampoo which gently cleanses and neutralises unwanted yellow tones, banishing any brassiness. It reinvigorates the hair fibre and provides hydration for soft, shiny hair. Coloured texture enhanced with blue-violet pigment Rich, creamy lather For frequent use Can be used on natural or coloured hair Replenishes damaged fibres Strengthens hair How to use Apply to damp hair and emulsify with water by gently massaging. Leave in for 2-3 minutes for optimum results. Rinse thoroughly. Repeat if necessary.