Isoflex is significantly lower in lactose, fat, sugar and carbs, compared to regular WPIs. In just about every way a protein can be, Isoflex Is Truly Superior. What Does This Mean To You? A 100% Whey Protein Isolate Source Native & Intact, Non-Denatured Whey Protein Fractions Laboratory-Tested, Certified & Approved 27 g Pure Protein In Every Serving Hybrid Ratio Isolate-(HRI) - Ion-Filtration Technology Isoflex employs a unique protein extraction technology called HRI. A hybrid of two isolate purification technologies incorporated at a specific ratio to produce a truly superior ultra-pure Whey Protein Isolate. Cutting Edge Hybrid-Ratio Ion-Filtration (HRI) Technology allows Isoflex to retain an exceptionally high protein yield while maintaining enhanced bioactive whey fractions. Isoflex contains absolutely no Whey Concentrate. Concentrates have higher levels of fat and sugars with a lower percentage of protein and lower bioavailability than isolates. While other brands use Concentrates, Isoflex users know that Isolates have a superior protein percentage and won't settle for non-Isolate blends. Bioactive Full-Spectrum Whey Protein Isolate Fractions Truly Superior Protein 53.8% Beta-lactoglobulin 20.3% Alpha-lactalbumin 18.8% Glycomacropeptide 4.3% Bi-peptides & tri-peptides 2.5% Immunoglobulin 1.6% Bovine serum Albumin 0.1% Lactoferrin Unsurpassed: The ALLMAX Quality Guarantee Every ingredient added and every lot produced is independently lab tested for purity and potency ensuring consistent quality every time, guaranteed. This product has been skip-lot tested for banned substances for the assurance of athletes and supplement users under the Informed Choice program. ^Not a low calorie food *Per serving