Alterna Caviar Anti-Ageing Replenishing Moisture Shampoo for Dry Hair (1000ml) effectively nourishes, restores, and hydrates dry hair of all types including straight, wavy, curly, coiled and tightly coiled hair. Formulated with sustainably farmed Caviar Extract, rich in Omega Fatty Acids, vitamins and minerals, this shampoo helps to combat the harmful environmental aggressors which lead to dry, brittle hair which is prone to breakage. Key ingredient Sea Silk has been clinically proven to provide moisture, smoothness, and manageability, producing softer, shinier hair after just a single application, reducing breakage by more than 99% and providing thermal protection up to 230C. Colour-safe. Free from SLS/SLES, parabens, DEA/TEA, phthalates, and synthetic colour. Cruelty-free & vegan-friendly. Key Benefits: Replenishes and seals in moisture. Adds softness and shine. Improves the overall look and feel of your hair. Directions of use: Apply to wet hair and massage, working into a lather. Rinse thoroughly and repeat if necessary. For best effect, follow with Alterna Caviar Anti-Ageing Replenishing Moisture Conditioner.