Amika's Normcore Signature Shampoo is a haircare product that caters to all hair types. Its gentle formula cleanses hair without stripping it of its natural oils, leaving it feeling refreshed and rejuvenated. Free from sulfates, parabens, and artificial colors, this shampoo is suitable for daily use without worrying about any harmful chemicals damaging your hair. How To Use Apply a small amount of to wet hair. Lather the shampoo in your hair. Rinse it off thoroughly.