In 1930, at the impressionable age of ten, Mario foam tied on an apron and began awaiting his mother in the kitchen of their home in Naples, Italy. The oldest of five children, he loved to cook for his younger siblings. His love of the kitchen became a lifelong passion. Many years later after he moved to new York, Mario dreamed of bringing the kind of meals his mother cooked to a much larger audience. He started his own company, and chose amore as the brand name because, "love is universal and nobody is against it. " Mario returned to Italy often in search of great products and in 1978 discovered concentrated paste tubes made from fresh Italian ingredients. Having seen nothing like it in the use, he knew that it was exactly the type of product that he could be proud to sell. The product is being manufactured in Italy.