What It Is A great unisex styling product that is a versatile, firm-hold styling spray with breakthrough heat-activated Ultraflex polymer technology to plump up hair! Why It's Special A versatile, firm-hold styling spray with breakthrough heat-activated Ultraflex polymer technology to dramatically plump the hair without roughing up the outer cuticle layer Unique formula dramatically helps create thicker styles on fine, thin hair that lacks body Ideal for use on short to medium length styles How To Apply Apply to shampooed, towel- dried hair. Spray generously throughout the hair and at the root area to increase lift and volume. After applying, comb through with a fine-tooth comb to ensure even product distribution. For maximum volume, body and lift, immediately blow-style to activate polymers. Can also be used to provide hold and control on air-dried styles.