The Arm & Hammer name has been trusted for over 100 years for gentle yet effective cleaning. Arm & Hammer oral care for pets brings those same cleaning methods to our companion animals making it easy for pet parents to provide dental health solutions that work. The Arm & Hammer advanced care enzymatic toothpaste for Dogs is designed specifically to remove and prevent plaque buildup. Baking soda cleans and deodorizes while enzymes fight tartar. This advanced care toothpaste whitens teeth, fights tartar buildup and eliminates bad dog-breath, keeping your dog's teeth in top form.Directions: For first time brushers, put a small amount of toothpaste on your finger and invite the dog to lick it off. Slowly progress to rubbing your finger along the gum line and teeth. Always make this a positive experience for your dog.