Toothpaste by Arm & Hammer. Details:The Arm & Hammer Complete Care Enzymatic Toothpaste for Dogs is enhanced with baking soda to provide natural, powerful, effervescent cleaning action. Your dog will love the tasty chicken flavor of this enzymatic dog toothpaste, making cleaning your dog's teeth and brushing easy for both you and your pet. The enzymatic formula is safe to swallow and helps freshen breath and remove harmful tartar buildup. DIRECTIONS A– For first time brushers, put a small amount of toothpaste on your finger and invite your dog to lick. Progress to rubbing your finger along the gum line and teeth. Once your pet is comfortable, put a small bit of toothpaste on toothbrush/finger brush and repeat the above steps. Always make brushing a positive experience for your pet. INGREDIENTS: SORBITAL, WATER, HYDRATED SILICA, CALCIUM CARBONATE, POLYSORBATE 20, TETRASODIUM PYROPHOSPHATE, CELLULOSE GUM, SODIUM CHLORIDE, FLAVOR, SODIUM BICARBONATE, ZINC GLUCONATE, PROTEASES, THYMOL....