In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
ASICS GEL-Cumulus 23 Awl French Blue/Pink Rave 1012B064-400 Women's US 9/UK 7/EUR 40.5/25.75 cm
In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
