In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
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In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
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Last updated at 10/11/2024 09:05:23
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| Style | 1202A056-106 |
| Release Date | 03/02/2023 |
Updated about 7 hours ago
See 2 more history offers
| Style | 1202A056-106 |
| Release Date | 03/02/2023 |
