| Release Date | 01-12-2021 |
| Nickname | White Pure Gold |
| Upper Material | Mesh |
| Technology | Gel |
| Release Date | 01-12-2021 |
| Nickname | White Pure Gold |
| Upper Material | Mesh |
| Technology | Gel |
In 1993, Asics celebrated the launch of the Gel Kayano series, christened with the name of its designer Toshikazu Kayano. The latter was guided by his own needs and thus designed a shoe that could be used both for jogging and indoor training. Inspired by the stability of beetle exoskeletons, Kayano wanted to apply this concept to footwear. Combining this with a boot construction and using what were, at the time, the most advanced materials, guaranteed maximum functionality. Kayano's idea for the Gel-Kayano 2, which followed in 1995, also came from nature - here the praying mantis provided the inspiration. Since then, Asics has continued to develop the Gel-Kayano range every year, and it has enjoyed great popularity ever since. In 2020, Asics therefore already launched the 27th version! With the Gel-Kayano 13, Toshikazu Kayano ended his work on the Gel-Kayano series and handed over the responsibility to new designers. Kayano couldn't imagine his shoes off the running track at the time, yet he is flattered that the retros of his running shoe line have now firmly established themselves in the lifestyle segment. Collaborations with sneaker stores and streetwear brands also enjoy great popularity. In the meantime, Asics has also expanded the Gel-Kayano range with new interpretations such as the Gel-Kayano Trainer Evo or the Gel-Kayano 5 360. Based on the classic designs, these are further developed with the latest technologies. The Gel-Kayano 14, the first "non-Toshikazu" Kayano, represents a milestone in the history of the Gel-Kayano range. The new edition retains the midsole equipment and GEL cushioning technology of the original. Slight adjustments have been made to the fit. Asics hits the spirit of today with this release. The layered leather and mesh construction is typical of the popular Millennial runners.
In 1993, Asics celebrated the launch of the Gel Kayano series, christened with the name of its designer Toshikazu Kayano. The latter was guided by his own needs and thus designed a shoe that could be used both for jogging and indoor training. Inspired by the stability of beetle exoskeletons, Kayano wanted to apply this concept to footwear. Combining this with a boot construction and using what were, at the time, the most advanced materials, guaranteed maximum functionality. Kayano's idea for the Gel-Kayano 2, which followed in 1995, also came from nature - here the praying mantis provided the inspiration. Since then, Asics has continued to develop the Gel-Kayano range every year, and it has enjoyed great popularity ever since. In 2020, Asics therefore already launched the 27th version! With the Gel-Kayano 13, Toshikazu Kayano ended his work on the Gel-Kayano series and handed over the responsibility to new designers. Kayano couldn't imagine his shoes off the running track at the time, yet he is flattered that the retros of his running shoe line have now firmly established themselves in the lifestyle segment. Collaborations with sneaker stores and streetwear brands also enjoy great popularity. In the meantime, Asics has also expanded the Gel-Kayano range with new interpretations such as the Gel-Kayano Trainer Evo or the Gel-Kayano 5 360. Based on the classic designs, these are further developed with the latest technologies. The Gel-Kayano 14, the first "non-Toshikazu" Kayano, represents a milestone in the history of the Gel-Kayano range. The new edition retains the midsole equipment and GEL cushioning technology of the original. Slight adjustments have been made to the fit. Asics hits the spirit of today with this release. The layered leather and mesh construction is typical of the popular Millennial runners.
In 1993, Asics celebrated the launch of the Gel Kayano series, christened with the name of its designer Toshikazu Kayano. The latter was guided by his own needs and thus designed a shoe that could be used both for jogging and indoor training. Inspired by the stability of beetle exoskeletons, Kayano wanted to apply this concept to footwear. Combining this with a boot construction and using what were, at the time, the most advanced materials, guaranteed maximum functionality. Kayano's idea for the Gel-Kayano 2, which followed in 1995, also came from nature - here the praying mantis provided the inspiration. Since then, Asics has continued to develop the Gel-Kayano range every year, and it has enjoyed great popularity ever since. In 2020, Asics therefore already launched the 27th version! With the Gel-Kayano 13, Toshikazu Kayano ended his work on the Gel-Kayano series and handed over the responsibility to new designers. Kayano couldn't imagine his shoes off the running track at the time, yet he is flattered that the retros of his running shoe line have now firmly established themselves in the lifestyle segment. Collaborations with sneaker stores and streetwear brands also enjoy great popularity. In the meantime, Asics has also expanded the Gel-Kayano range with new interpretations such as the Gel-Kayano Trainer Evo or the Gel-Kayano 5 360. Based on the classic designs, these are further developed with the latest technologies. The Gel-Kayano 14, the first "non-Toshikazu" Kayano, represents a milestone in the history of the Gel-Kayano range. The new edition retains the midsole equipment and GEL cushioning technology of the original. Slight adjustments have been made to the fit. Asics hits the spirit of today with this release. The layered leather and mesh construction is typical of the popular Millennial runners.
In 1993, Asics celebrated the launch of the Gel Kayano series, christened with the name of its designer Toshikazu Kayano. The latter was guided by his own needs and thus designed a shoe that could be used both for jogging and indoor training. Inspired by the stability of beetle exoskeletons, Kayano wanted to apply this concept to footwear. Combining this with a boot construction and using what were, at the time, the most advanced materials, guaranteed maximum functionality. Kayano's idea for the Gel-Kayano 2, which followed in 1995, also came from nature - here the praying mantis provided the inspiration. Since then, Asics has continued to develop the Gel-Kayano range every year, and it has enjoyed great popularity ever since. In 2020, Asics therefore already launched the 27th version! With the Gel-Kayano 13, Toshikazu Kayano ended his work on the Gel-Kayano series and handed over the responsibility to new designers. Kayano couldn't imagine his shoes off the running track at the time, yet he is flattered that the retros of his running shoe line have now firmly established themselves in the lifestyle segment. Collaborations with sneaker stores and streetwear brands also enjoy great popularity. In the meantime, Asics has also expanded the Gel-Kayano range with new interpretations such as the Gel-Kayano Trainer Evo or the Gel-Kayano 5 360. Based on the classic designs, these are further developed with the latest technologies. The Gel-Kayano 14, the first "non-Toshikazu" Kayano, represents a milestone in the history of the Gel-Kayano range. The new edition retains the midsole equipment and GEL cushioning technology of the original. Slight adjustments have been made to the fit. Asics hits the spirit of today with this release. The layered leather and mesh construction is typical of the popular Millennial runners.
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