Asics Sportstyle Gel-Lyte III OG White/Black 1203A277-101 The GEL-LYTE III OG sneaker emerges once again with its original shape and tooling that it featured in the early 1990s. Designed by Shigeyuki Mitsui in 1990, the GEL-LYTE III silhouette retains its iconic split-tongue formation. It was a feature that initially debuted on the GEL-LD RACER shoe. Meanwhile, key components, like its signature GEL technology unit in the midsole, provide everyday comfort.