ASICS and Shenzhen-based fashion label COSTS have come together to launch the GT-2160 “SHAOJI” sneaker which honors traditional craft. This collaboration pairs traditional craft with an advanced approach. Backed by the design concept of “THIS IS COSTS WAY”, the ASICS and COSTS aspire to bring exclusive fashion trends to consumers with a comfortable fit. The accented Cantonese cultural elements open up the possibility of integrating fashion with homeware, bringing the beauty of traditional craft to life. Established in 2012, COSTS sees the fashion world through the eyes of youth living in the southern coastal periphery of China. It aims to promote modish cultures with a global vision, inspiring people to look deeper into fashion trends. The partnership between ASICS' iconic aesthetic gene with the unique Cantonese culture elevates the GT-2160 sneaker to a new level. The shoe takes its name from the bamboo-knitted basket-like tool that birthed it: SHAOJI, which plays an important role in local people's physical and mental well-being, and is a symbol for better life. Breathable mesh is widely adopted on the upper, paired with the textile and hue inspired by knitted SHAOJI, even including the suede on the side. The eyelet stay on the left and right are embroidered with “SHAOJI” and Chinese characters respectively, imbued with traditional sensibilities. Meanwhile, the two brands have fused their common signature color blue into the visual design - dotted on the iconic ASICS stripes, GEL technology, heel loop and the outsole - in harmony with the overall beige, adding a retro touch. The sockliner features different SHAOJI prints that are typical in Southern China, suggesting the harmonious unity between humans and nature treasured by the traditional Chinese craftsmen.
ASICS and Shenzhen-based fashion label COSTS have come together to launch the GT-2160 “SHAOJI” sneaker which honors traditional craft. This collaboration pairs traditional craft with an advanced approach. Backed by the design concept of “THIS IS COSTS WAY”, the ASICS and COSTS aspire to bring exclusive fashion trends to consumers with a comfortable fit. The accented Cantonese cultural elements open up the possibility of integrating fashion with homeware, bringing the beauty of traditional craft to life. Established in 2012, COSTS sees the fashion world through the eyes of youth living in the southern coastal periphery of China. It aims to promote modish cultures with a global vision, inspiring people to look deeper into fashion trends. The partnership between ASICS' iconic aesthetic gene with the unique Cantonese culture elevates the GT-2160 sneaker to a new level. The shoe takes its name from the bamboo-knitted basket-like tool that birthed it: SHAOJI, which plays an important role in local people's physical and mental well-being, and is a symbol for better life. Breathable mesh is widely adopted on the upper, paired with the textile and hue inspired by knitted SHAOJI, even including the suede on the side. The eyelet stay on the left and right are embroidered with “SHAOJI” and Chinese characters respectively, imbued with traditional sensibilities. Meanwhile, the two brands have fused their common signature color blue into the visual design - dotted on the iconic ASICS stripes, GEL technology, heel loop and the outsole - in harmony with the overall beige, adding a retro touch. The sockliner features different SHAOJI prints that are typical in Southern China, suggesting the harmonious unity between humans and nature treasured by the traditional Chinese craftsmen.
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ASICS and Shenzhen-based fashion label COSTS have come together to launch the GT-2160 “SHAOJI” sneaker which honors traditional craft. This collaboration pairs traditional craft with an advanced approach. Backed by the design concept of “THIS IS COSTS WAY”, the ASICS and COSTS aspire to bring exclusive fashion trends to consumers with a comfortable fit. The accented Cantonese cultural elements open up the possibility of integrating fashion with homeware, bringing the beauty of traditional craft to life. Established in 2012, COSTS sees the fashion world through the eyes of youth living in the southern coastal periphery of China. It aims to promote modish cultures with a global vision, inspiring people to look deeper into fashion trends. The partnership between ASICS' iconic aesthetic gene with the unique Cantonese culture elevates the GT-2160 sneaker to a new level. The shoe takes its name from the bamboo-knitted basket-like tool that birthed it: SHAOJI, which plays an important role in local people's physical and mental well-being, and is a symbol for better life. Breathable mesh is widely adopted on the upper, paired with the textile and hue inspired by knitted SHAOJI, even including the suede on the side. The eyelet stay on the left and right are embroidered with “SHAOJI” and Chinese characters respectively, imbued with traditional sensibilities. Meanwhile, the two brands have fused their common signature color blue into the visual design - dotted on the iconic ASICS stripes, GEL technology, heel loop and the outsole - in harmony with the overall beige, adding a retro touch. The sockliner features different SHAOJI prints that are typical in Southern China, suggesting the harmonious unity between humans and nature treasured by the traditional Chinese craftsmen.
ASICS and Shenzhen-based fashion label COSTS have come together to launch the GT-2160 “SHAOJI” sneaker which honors traditional craft. This collaboration pairs traditional craft with an advanced approach. Backed by the design concept of “THIS IS COSTS WAY”, the ASICS and COSTS aspire to bring exclusive fashion trends to consumers with a comfortable fit. The accented Cantonese cultural elements open up the possibility of integrating fashion with homeware, bringing the beauty of traditional craft to life. Established in 2012, COSTS sees the fashion world through the eyes of youth living in the southern coastal periphery of China. It aims to promote modish cultures with a global vision, inspiring people to look deeper into fashion trends. The partnership between ASICS' iconic aesthetic gene with the unique Cantonese culture elevates the GT-2160 sneaker to a new level. The shoe takes its name from the bamboo-knitted basket-like tool that birthed it: SHAOJI, which plays an important role in local people's physical and mental well-being, and is a symbol for better life. Breathable mesh is widely adopted on the upper, paired with the textile and hue inspired by knitted SHAOJI, even including the suede on the side. The eyelet stay on the left and right are embroidered with “SHAOJI” and Chinese characters respectively, imbued with traditional sensibilities. Meanwhile, the two brands have fused their common signature color blue into the visual design - dotted on the iconic ASICS stripes, GEL technology, heel loop and the outsole - in harmony with the overall beige, adding a retro touch. The sockliner features different SHAOJI prints that are typical in Southern China, suggesting the harmonious unity between humans and nature treasured by the traditional Chinese craftsmen.
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Last updated at 28/02/2024 07:26:17
