In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
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In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
In 1977, Asics was born out of a collaboration with two other companies GTO and Jelenk. The new brand identity was an acronym for the latin ‘A healthy mind in a healthy body’, Onitsuka’s mantra from the very beginning. The idea that sports and fitness is the best way to create sound mind and body has been a philosophy that has carried the brand to this present day.
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Last updated at 30/03/2025 07:35:58
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