The Astoria Storm coffee machine is a mix of craftsmanship and cutting-edge technology. With Storm, a barista is free to express himself / herself and his / her own experimentation skills through simple and comfortable actions. The Storm coffee machine is search of values that were believed to have been lost to passing time, but were brought back to life thanks to a new cultural and craftsmanship approach that, in a short while, has propagated across the world. The baristas’ gestures are the protagonist of the scene and have highly symbolic value. The relationship between who operates the coffee machine and who enjoys a cup of coffee is revolutionized: the barista who, with almost maniacal dedication, has chosen the grains, as well as the roasting and brewing steps can offer rituals of preparation and narration.