WITH THE INCREDIBLE SUM OF ITS PARTS The ROG Strix GeForce RTX 4090 brings a whole new meaning to going with the flow. Inside and out, every element of the card gives the monstrous GPU headroom to breathe freely and achieve ultimate performance. The unleashed reign of the NVIDIA Ada Lovelace architecture is here. Axial-tech Upgrades Bigger and better. Axial-tech fans spin on dual-ball bearings and have been scaled up to propel 23% more air through the card, setting the stage for lower temperatures, less noise, and higher performance. Reverse Rotation and 0dB Technology The two side fans spin counterclockwise to minimize turbulence and maximize air dispersion through the heatsink. All three fans come to a standstill when GPU temps are below 50 Celsius, letting you play less-demanding games or perform light tasks in relative silence. Fans start up again when temps are over 55 C, referencing a speed curve that balances performance and acoustics for work or play. GO WITH THE FLOW It all comes together to effortlessly drive GeForce RTX 4090 performance to the max. Aura Sync Aura-compatible ARGB lighting elements on the shroud and rightmost perimeter of the card provide endless possibilities for personalization with color or functional effects. Pair up with a vast range of compatible system components and coordinate the glow to create a build that’s uniquely you.