With its heady, bold blend of cardamom, sage and broom, Atkinsons The Big Bad Cedar is exactly what it says on the tin. This is an audacious, ruthless fragrance that conjures up images of windswept moors, icy lochs and inhospitable terrain. Think of hunters sitting around peaty smoky fires as you open the bottle and breathe in the dry woody scent of Virginian cedarwood with a velvety background of moss.As enigmatic, challenging and rugged as the Scottish Highlands themselves. A Woody Fragrance for Men and Women. 100ml Eau de Parfum Top – Cardamom, Clary Sage, Broom Heart - Virginian Cedarwood Base - Moss One or two sprays around your neck and on your pulse points (areas where the body is warmer, such as the wrists, ankles, inside the elbows) from a minimum distance of 6 inches, then allow to dry without rubbing. Founded by James Atkinson in 1799, early customer included Admiral Nelson and the Duke of Wellington, the fragrance house went on to become the official perfumer to King George IV’s Royal Court in 1826. Now, after a most delightful hibernation, Atkinsons and its growly bear have awoken from their slumber totally refreshed and revived. Drawing on 200 years of English eccentricity, style, and an incomparable heritage they are now ready to usher in a new era of perfume snobbery.