The Crank 38 is a staple for serious lure fishermen chasing bream, bass and most estuary species. It burst onto the scene several years ago and now everyone wants a piece of the action. Many have tried but few have succeeded in copying the enticing wide wobble and rolling action the Crank has. Combined with the internal rattle, it attracts strikes from a wide range of estuary predators and is best fished with a slow steady retrieve.