Every product you use should make you feel better about yourself, and Avedas Pure-formance grooming cream definitely meets that challenge. The experience begins with Avedas signature pure-formance scent, composed of organic spearmint, vetiver and lavender with other pure flower essences. The fragrance is invigorating without overwhelming, natural without being fruity or flowery. The medium level of hold that this cream offers is perfect for a wide variety of mens styles. It provides just enough texture and hold to keep your hair looking the way you want, without looking stiff, sticky, or greasy. This cream gives you the look you want whether youre going to work or headed out with friends. The moisture-rich formula provides protection for hair, keeping it healthy and soft. Give yourself the tools you need to look well-groomed in any conditions. This cream keeps you looking your best while it helps to keep your hair healthy. Explore Avedas whole line of mens hair care and styling products to maintain the look you want.