Aveeno Baby Wash & Shampoo contains natural oat extract blended into a rich lathering cleanser that cleans without drying because it is soap-free and hypoallergenic. This tear-free formula can be used on the skin and hair for gentle cleansing that rinses clean with a soft, fresh fragrance. Aveeno Baby Wash & Shampoo is formulated to be gentle enough for newborns and babies with sensitive skin. Aveeno can be used every day to help keep your baby's skin and hair soft, smooth and feeling healthier. The Aveeno brand has been pediatrician recommended for over 60 years. Â Pediatrician recommended Natural oat formula Tear-free Gentle cleansing for hair and body Pour onto a wet washcloth or hand and apply to hair and body, or pour directly into bath water.