This unique Aveeno formula combines natural oatmeal - long known for its skin-soothing benefits - with rich emollients and gentle cleansers, so it holds in moisture even after you rinse to soothe dry, itchy skin all day long. This gentle body wash has a creamy formula and lathers gently to hydrate dry skin, leaving skin softer and smoother. - Soothing body wash for dry itchy skin - Soap-free, dye-free and hypoallergenic - Fragrance free so it's even gentle enough for sensitive skin - Leaves your skin soft, smooth and healthy looking Aveeno uses ingredients derived from nature and uniquely formulated to reveal skin's natural beauty: - Skin soothing natural colloidal oatmeal