Award-winning and customer-favorite styling clay separates, defines and molds hair in place to deliver a strong, pliable hold all day. Infused with natural ingredients such as clay and beeswax, the texturizing, paraben-free formula works for any style. Baxter of California pomades can be mixed and matched to achieve a multitude of hair styles. Men's Health Grooming Award for Best Styling Product Details Reader's Choice Award for Best Hair Wax Paraben-free How to use Put a fingernail-sized amount into the palm of your hand and rub palms together to warm and emulsify the pomade. Apply evenly throughout damp or dry hair with fingertips. Apply product to wet hair for a wet-look finish, or to dry hair for a natural look with less definition. Use more product for increased hold and style. Run a comb through hair for a more finished look.