Be Color 12-minute Coloring Cream is enriched with Caviar, Keratin and Collagen is a cosmetic colouring cream gel that covers perfectly grey hair, enhances natural colour, contrasts the residual melanin unwanted reflections, leaves hair soft, shiny and hydrated. Be Color respects the hair structure as it only exposes the hair for 12 minutes. The formula is non-progressive and the mix ratio is 1:1.