Random House presents the audiobook edition of Before You Know It by John Bargh, read by George Newbern and with an introduction by the author. The world’s leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behaviour. Dr Bargh takes you into his labs at New York University and Yale where his ingenious experiments have shown how the unconscious guides our behaviour, goals and motivations in areas like race relations, parenting, business, consumer behaviour and addiction. Before You Know It will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling and behaving. ‘John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book.’ – Malcolm Gladwell, author of Blink and David and Goliath