Discover the Berkley Gulp! Jerk Shad - the ultimate bait for serious anglers targeting big fish. Engineered to deliver unmatched performance, these Jerk Shads are designed with long-lasting nibbles that stay firmly on the hook, even in swift currents. Whether you're after snapper, kingfish, or giant flathead, this bait is built to withstand the toughest conditions and keep attracting fish. Jerk Shad is incredibly easy to use and performs exceptionally well on most traditional rigs. Its dynamic, erratic action in the water is irresistible to predators, making it a top choice for both experienced and novice anglers. With four new eye-catching colors introduced for 2024, you'll have the perfect hue to enhance visibility and match the conditions for a successful catch. Combine the Jerk Shad's proven market-leading action with its tournament-winning scent dispersion, and you've got a bait that's engineered to "Catch More Fish." Elevate your fishing game with the Berkley Gulp! Jerk Shad.