Bio-Oil – recognised globally for its best-selling scar and stretch mark oil – have unveiled their first ever new product innovation – Bio-Oil Dry Skin Gel. The revolutionary oil-based formula has been clinically proven to significantly improve dry skin, with 82% of trial participants recording a difference in just two days1. Dry skin is arguably the biggest unmet need in skincare – with billions of suffers across the globe and more than one in five people in the UK currently suffering from dry skin. It’s often caused by the body not producing enough sebum, a natural oil which protects skin and leaves it looking soft and supple. Having continually researched the phenomenal benefits of oil on skin, the expert science and research team behind Bio-Oil have made a significant breakthrough to help tackle dry skin – pioneering a way to replace water with oil, making the product 100% active. The next generation in the treatment of dry skin, Bio-Oil Dry Skin Gel has substantially higher levels of oil, meaning that it’s better at forming a protective matrix on the skin to lock in moisture. This is particularly important for the body, where there are less oil glands than on the face. The Bio-Oil Dry Skin Gel formulation comprises of as many naturally occurring humectants as possible, including Urea, Lactic acid & Sodium PCA (a Natural Moisturising Factor, found in the natural formulation of our skin). These play a key role in keeping the skin moisturised, by binding water from the atmosphere and drawing it into the skin cells. With Bio-Oil Dry Skin Gel, all of this has been developed in a breakthrough new gel format.