Even fine hair can flower into something beautiful that's full of lift and body. Proving that is Matrix Biolage VolumeBloom Shampoo, a carefully formulated cleanser that's designed to'plump' up thin hair while giving an effective but gentle wash. Ultra-lightweight, the shampoo instills each strand with expansive bounce, while its Paraben-free nature makes it a fitting option for even colour-treated or damaged locks in need of volumising variety. Matrix Biolage VolumeBloom Shampoo mixes years of elite salon expertise with the very best ingredients sourced from nature. Chief among these is the expanding addition of Cotton, capable of providing lift from the very root of each strand for a truly transformed result in fine hair. In fact its unique formula nourishes hair and infuses it with 70% more volume, even after just a single use. Apply Matrix Biolage VolumeBloom Shampoo to wet hair. Lather and rinse. Follow with VolumeBloom Conditioner.