What It Is The look of a lipstick meets the feel of a balm for our most wearable lip yet. Loaded with crushed pigments and lip-loving ingredients, it's the ultimate swipe and go formula. Why It's Different Rich in Vitamins E and C and beeswax, the balmy formula glides on comfortably with a satin matte finish that leaves lips hydrated and kissably soft. Plus, it won't feather or fade for crush-worthy color that lasts all day. How to Use Just swipe, love and go. One swipe delivers a blotted-down look. Layer two or three more swipes for more intense color payoff.Apply directly onto the lips from the tube or use the Retractable Lip Brush for a more precise application.