What It Is With soft bristles and a full, rounded shape, this is the perfect all-around eye shadow brush. Who it's For Anyone looking to create a variety of eye makeup looks, from dramatic smokey eyes to subtle daytime shadowing and defining. Why It's Different Applies the right amount of eye shadow to the lower lid and crease. Can also be used to apply "base" color over the entire lid. How to Use Use to apply base colors over the entire lid or to apply eye shadow along the lower lid and crease.