Like every Braun coffeemaker, the PurAroma 7 features the OptiBrew system, for an optimal balance of temperature, brewing time and extraction of the coffee powder. The unique design of the aroma jug ensures that the coffee stays warm longer and retains its aroma. The PurAroma 7 models also have many programmable options. At the touch of a button, you can set when, how strong and in what quantity you prefer to enjoy your coffee all very easily with the help of the userfriendly LCD display.