A nourishing tonal shampoo with a hint of pastel purple colour. Brite Make Me Pastel Purple Shampoo will increase the intensity of your pastel purple wash by wash, leaving you in control of your colour. Used on light blonde hair it gradually builds to pastel purple. If you already have pastel purple hair use it to lengthen the stay of your colour and prevent fading. On darker blondes it works as a toner to banish yellow tones. Brite Make Me Pastel Purple Shampoo adds a hint of semi permanent colour to your hair, so the colour will fade when you wash with regular shampoo and conditioner. 100% vegan and crueltyfree.