Create fuller, stronger locks with Bumble and bumble Full Potential Shampoo. This shampoo helps to fortify strands while enhancing a strong and supple appearance. Infused with an expert Hair Preserve Blend, the formula boasts exfoliating agents that gently lift away dirt, grime and excess product build-up that can clog the pores on the scalp. This helps lay down an optimal foundation for the rise of voluminous, resilient strands.Creatine lends a boosted and rejuvenated finish. Menthol charges scalps with a cool, tingling sensation to ensure a truly invigorating experience. Added UV Absorbers equip the hair with protective qualities, helping to defend against UV damage for healthy-looking tresses that are less prone to breakages when used as part of the brand鈥檚 Full Potential Regime. This Bumble and bumble shampoo foams into a rich, creamy lather, performing a thorough cleanse from root to tip. Hair is left soft, shiny and strong, powered by volume. Free from parabens, phthalates, mineral oils and formaldehyde. Bumble and bumble is vegan and a PETA certified cruelty-free brand.How to Use: Work a dab through wet hair, lather well and rinse thoroughly. Follow with Full Potential Conditioner and Booster Spray.