Courage begins with risk. Get rid of expectations. Cross boundaries and anything else in your path. Just dareCalvin Klein Fragrances opens a story in its fragrance collection with the launch of Calvin Klein Defy for men. The fragrance and its advertising invite you to face the challenge to discover both the truth and the contradictions within yourself. The main character of the ad is the award-winning actor Richard Madden, shown in moments when he is vulnerable, lost in his inner world and facing the biggest challenge - the brave step of jumping, which is a symbolic metaphor for personal limits and the courage to take risks. The poster captures the story's impressive core message: Richard Madden, with a rebellious spirit in his eyes, sits on a rooftop wearing Calvin Klein's iconic jeans and a classic white T-shirt.Conjuring the atmosphere of this advertising message, the fragrance itself surpasses expectations with a daring contrast of invigorating freshness and powerful woody scent, as a citrus breeze wafts from the tantalizing composition, further accentuated by the freshness of bergamot and the freshness of lavender extract. The key ingredient in the middle notes, vetiver oil responsibly sourced in Haiti, gives the composition a simmering earthiness and an irresistible harshness that complements the rich and attractive base notes of amber.The masculine and fresh woody Eau de Parfum is housed in a modern-looking, no-frills glass bottle, whose curved rounded edges and sharp straight lines reflect the dual feelings of the path to breaking boundaries - a gentle vulnerability and bravery at the same time. On the other hand, the cap of the bottle and the cardboard box with a matte embossed surface reminiscent of blue denim fabric and expressive silver lettering are a tribute to Calvin Klein jeans.