The most nominated Italian shaving cream by bloggers ranked # 1 for quality and fragrance. Extra creamy texture perfect shave without irritation unmistakable almond note. When barber shops were the places to indulge in moments of pleasure and wellbeing when Cella opened in the heart of Milan and became the point of reference and style in the world of Italian shaving. It was in 1899 when the formulation knowledge of the master soap makers and perfumers and our passion for excellence and high craftsmanship resulted in exclusive products for men and professional hairdressers. Cella's radio jingles and advertising carousels became famous in the 1950s and 1960s. And Felice our testimony a smiling vintage icon entered the homes of the Italians and told this true story with the morning mott.