NOIR ALLURE, the new mascara by CHANEL that fans out the lashes for a four-dimensional result: volume, length, curl and definition. For the first time, the House of CHANEL has infused a black mascara with a touch of red to intensify and add depth to the eyes. The new brush also boasts a hint of red: slim, flexible and elegant, it captures every last lash, creating an optimal fanned-out effect. For the first time, the iconic CHANEL click mechanism is featured in a mascara design. The click mechanism transforms this mascara into a luxury item that opens instantly. Enriched with provitamin B5, the formula helps fortify and protect the lashes. Three naturally derived waxes - including rice wax and beeswax - deliver volume, curl and length. To apply, sweep onto the lashes from root to tip using a slight zigzag motion. Each stroke of the brush immediately intensifies the makeup look.