General Mills is a manufacturer and marketer of a variety of branded consumer foods with an aim to make products people enjoy. Cheerios are a toasted ring-shaped cereal made up of whole grain oats. Cheerios Cereal in A Cup is perfect source of energy and nutrition. Ready to serve individual cups are ideal for quick service in hotels, schools, and universities. Store in cool dry place. The product has a shelf life of approximately 312 days. Includes sixty "" 1.3 oz. cups per case.