Sam Malone Ted Danson a former relief pitcher for the Boston Red Sox owns and runs Cheers a cosy bar in Boston. Somewhat snobby beautiful and intelligent Diane Chambers Shelley Long - forced to become a waitress when her fiance jilts her - constantly bickers with Sam. Eventually they fall in love. Several wacky characters make the bar their home-away-from-home including sarcastic waitress Carla Rhea Perlman beer-loving accountant Norm George Wendt and know-it-all letter carrier Cliff John Ratzenberger. A few seasons later after Diane leaves Boston Sam sells the bar to buy a boat and sail around the world. But his boat sinks and he returns to bartending. Rebecca Howe Kirstie Alley the new more ambitious manager hires him back. They love to hate each other and eventually get together as well.