Chicco was founded in 1958 by an inventor and developer of pharmaceutical devices named Pietro Catelli. Chicco has grown into a global brand with a presence in 120 countries, offering everything from baby gear to nursing, toys, apparel, shoes, and baby care products. Not all soothers are the same! Find out what makes Chicco's exclusive Physioforma shape better for your baby's breathing. Clinical studies show that PhysioForma soothers actively support a baby's breathing by positioning the tongue forward to maintain an open airway, which is especially important during sleep. Physiological breathing improves the quality of sleep and reduces irritability and respiratory tract disorders - better for baby & you. The unique angle and lateral curve of the teat evenly distribute tongue pressure across the baby's palate. Tiny ridges and an inclined teat shape guide proper tongue placement. Together, these important features support the baby's growing palate and teeth. This exclusive teat design was developed, tested, and approved in partnership with an advisory panel of leading neonatologists, pediatricians, and orthodontists. The Physioforma shape provides the right stimuli for the oral muscles and promotes the correct functionality of the tongue and mouth. Suitable for 0-6 months, available in pink or blue.