Childs Farm unfragranced baby shampoo is mild enough to use on the tiniest of heads. Made with naturally derived ingredients and suitable for newborns and upwards. Dermatologist and paediatrician approved as suitable for sensitive skin and also safe for people who may be prone to eczema. Childs Farm baby shampoo is registered with The Vegan Society and certified by Cruelty Free International! Massage a large dollop onto hands, massage through hair, then rinse. If product gets in eyes, rinse well with water. External use only. If irritation occurs wash with copious amounts of water. If irritation continues, stop use. Always patch test.