The innovative formula, consisting of 95% natural ingredients, is concentrated with pure Rassoul clay. Rich in minerals, it gently absorbs impurities that smother the scalp and instantly brings fullness and body to the hair roots. Additionally enriched with Tahitian Algae, known for its densifying and revitalizing properties. The scalp stays clean longer and hair is visibly stronger and thicker with continued use. The incredible paste texture transforms into an airy foam when it comes into contact with water. The seductive scent is a blend of elegant woody notes and relaxing amber. 91% of men* find that their hair is thicker from the first use.