Semi-permanent hair colour provides bold hair colour for up to 2 weeks. True-tone formula for even, colour-accurate fading that lasts up to 15+ washes. Includes stylist brush for even paint-on application, Direct-dye formula, no mixing required. Paint on. Show off. Clairol Color Crave semi-permanent colour lets you flaunt your fearless with bright colours and bold results that last 15+ washes. Blonde or brunette? All 9 shades are visible on any hair type, so your look isn't limited by your locks. The lighter your hair, the longer your wear. With 2 weeks of play and no colour fade surprises, you're free to rock the hottest colour trends with confidence.